Chris Wright-Isak

Education Chair


Dr. Wright-Isak received her Ph.D. in Military Sociology at the University of Chicago, going directly to business where she achieved national recognition as a branding and marketing communications expert. She began her career at BBDO New York helping GE develop the We Bring Good Things to Life messaging. While there she also named and guided the launch communications for the Lever 2000 bar soap brand.

At Young & Rubicam, Chris helped the U.S. Army Recruitment Command marketing team, and developed marketing communications strategies for Colgate-Palmolive brands, AT&T, KFC, Jell-O, Dr Pepper and others. At Y&R Chris served as Chief Judge of the Advertising Effectiveness Awards (NY AMA’s Effies), designing the case study measurement system that documents the specific contribution of ad campaigns to growing their businesses. She created Y&R NY’s own ad measurement program and wrote numerous Effie winning cases for Y&R clients.

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Chris was awarded the Advertising Research Foundation’s highest award for research excellence, the Gold Ogilvy medallion, for her work on the launch of Colgate Total toothpaste in the U.S. More recently she restaged Champion for Hanesbrands®, and in SWFL she has helped numerous institutions and businesses, including FGCU, the Seminole Tribe and Arthrex.

Today as a Professor Chris educates students at Florida Gulf Coast University. With 8 Iraq and Afghanistan veterans she co-founded Students Who Served and helps combat veterans transition to civilian and academic life. In 2011 she was elected a fellow of the Inter-University Seminar on Armed Forces & Society, an international group of scholars from NATO nations. She is also an elected honorary member of the Military Officers Association of America, Lee Coast Chapter and Education Chair of the American Advertising Federation of SWFL.

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