SWFL Market Profile

The Right Climate For Growth

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Southwest Florida is famous for its sun, sand and Gulf of Mexico surf. But as advertising professionals who live and work here, we’re just as thrilled about our beautiful business climate.

Southwest Florida shines when it comes to workforce, education, technology, innovation, and access to capital. Maybe that’s why many global, Fortune-type companies like Chico’s FAS, Hertz, Arthrex, and U.S. Sugar call the five-county region of Lee, Collier, Charlotte, Hendry, and Glades home.

Ranked #55 on Neilsen’s DMA list, the Fort Myers-Naples market comprises 1.3 million residents and a workforce of more than 600,000. A major economic driver, our ad industry accounts for about 15% of all jobs here in Southwest Florida. Discover a vibrant, business-friendly region with a high quality of life in Southwest Florida. A thriving base of advertising business professionals ready to help your business or career take off? You’ll find it here too.

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The Right Climate For Growth


Southwest Florida is famous for its sun, sand and Gulf of Mexico surf. But as advertising professionals who live and work here, we’re just as thrilled about our beautiful business climate.

Southwest Florida shines when it comes to workforce, education, technology, innovation, and access to capital. Maybe that’s why many global, Fortune-type companies like Chico’s FAS, Hertz, Arthrex, and U.S. Sugar call the five-county region of Lee, Collier, Charlotte, Hendry, and Glades home.

Ranked #55 on Neilsen’s DMA list, the Fort Myers-Naples market comprises 1.3 million residents and a workforce of more than 600,000. A major economic driver, our ad industry accounts for about 15% of all jobs here in Southwest Florida. Discover a vibrant, business-friendly region with a high quality of life in Southwest Florida. A thriving base of advertising business professionals ready to help your business or career take off? You’ll find it here too.