Wendy Payton

Immediate Past President


PastPresident@AAFSWFL.com

An invested industry advocate, Wendy’s membership in the American Advertising Federation (AAF) spans her entire career. Having served in various leadership roles, including the AAF Council of Governors, District 4 Governor and AAF-SWFL President, she now chairs the Club’s Board of Trustees and acts as its Immediate Past President.

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With more than 20 years as an ad agency executive and owner, Wendy has worked with powerhouse brands across the country as well as some of Southwest Florida’s most recognizable names. At Payton Brands, she employs branding, marketing and engagement initiatives to help visionary entrepreneurs, groundbreaking companies and cause-oriented organizations enhance marketing effectiveness, elevate customer value and thrive in an ever-changing world. She holds a B.B.A. in marketing from Cleary University.

Advertising

An invested industry advocate, Wendy’s membership in the American Advertising Federation (AAF) spans her entire career. Having served in various leadership roles, including the AAF Council of Governors, District 4 Governor and AAF-SWFL President, she now chairs the Club’s Board of Trustees and acts as its Immediate Past President.

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With more than 20 years as an ad agency executive and owner, Wendy has worked with powerhouse brands across the country as well as some of Southwest Florida’s most recognizable names. She dives into the inner workings of a brand with business and emotional accuracy to devise honed strategies and practical programs that often generate improvements throughout an entire business, not just the brand that represents it.



As Principal at Payton Brands, Wendy employs branding, marketing and engagement initiatives to help visionary entrepreneurs, groundbreaking companies and causeoriented organizations enhance marketing effectiveness, elevate consumer value and thrive in an ever-changing world.