If you are an agency, advertiser, producer or independent professional based in Lee, Collier, Charlotte, Glades or Hendry Counties, the AAF-SWFL competition is your first step toward winning a national ADDY. The Student Division of the competition is open to students enrolled in a Southwest Florida-based educational institution.
Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in our market. At the second tier, winners compete against winners from 16 other local clubs across Florida and Caribbean Islands in the AAF-Fourth District competition. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF, AAF-Fourth District and AAF-SWFL use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.