September 2022 – Being an Influencer


Carlos Garcia and Kate Ter Haar, CEO and co-founder of VERSAGYM
Lily Jano, Lifestyle Blogger, and Content Creator

Social media is all about using these platforms to help reach your business goals. Now there’s a growing element: Influencers. Learn all about it and how to incorporate this into your business and for your clients. Join AAFSWFL as these experts share their tips and lessons learned.

Thursday, September 15, 2022

11:30 a.m. Networking/Lunch | Noon – 1 p.m. Presentation/Q&A

Hodges University – 501 Colonial Blvd, Fort Myers, FL 33966
Building H – Kleist Room

About the speakers:

Carlos Garcia is the founder of VERSAGYM™ and serves as the CEO and lead trainer for our organization. Carlos is a world-renowned personal trainer and has been featured on FOX TV, Florida Weekly, Naples daily news, and Gulfshore Life Magazine. Carlos has helped transform the health of over a thousand clients between his online and in-person training. Carlos decided to take his experience and change the fitness industry forever with the launch of VERSAGYM™ – a luxury mobile fitness franchise. Carlos’ main focus is helping thousands of personal trainers make an impact in their respective communities using the proven VERSAGYM™ model. His goal is to continue innovating the fitness industry to better fight disease and obesity across the United States and to empower trainers in the process. 

“As the world and people evolve, so do its needs. A smart company realizes societal changes and innovates accordingly.” 

Carlos’ passion for VERSAGYM™ shows in everything he does. When he’s not training, Carlos enjoys new reads and spending time with his family. You will often see him posting new travel and hiking adventures with his wife, Kate, and son, Brayden. 

Katherine “Kate” Ter Haar is the co-founder of VERSAGYM™ and serves as the lead female trainer for our organization.

Katie wears many hats at Versa Gym. As one of the co-founders, she lays at the heart of daily operations. As head female trainer she seeks new opportunities for sustainable growth both physically and mentally for each of her clients as well as others seeking to become personal trainers. 

By seeking God in every decision that is brought to Versa Gym, Katie is dedicated to building a fitness and wellness empire that supports her belief in community, personal responsibility, and making fitness accessible to people all throughout the United States.

As a personal trainer, Katie is intuitive and considered the heart of the business. She knows just what to give each of her clients on any given day: whether that be an old-fashioned butt-kicking, a listening ear, or anything in between. Katie is dedicated to making a positive difference in those around her. As an athlete, Katie is an accomplished college soccer player and has a deep passion for strength training. Outside of Versa Gym, Katie is an outdoor enthusiast, wife, and mother, and has a passion for working with others in the special needs community.

Lily Jano is a lifestyle blogger and content creator who focuses on fashion, beauty, and parenting. She comes from a background in business administration with a focus on marketing. She has partnered with companies like Walmart, Amazon, Target, and many other brands as a content creator while also showcasing local companies within the SWFL community. Lily strives to provide honest, engaging, and valuable content while maintaining her personal brand and message as a creator. 

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