Fluke – Bonita Springs
We are searching for a seasoned, digital marketing leader who is passionate about leading a team in ideating and executing best in class digital marketing campaigns and programs – including online advertising, web experience and social media engagement. This position requires a strong leader with a startup mentality to drive digital marketing activities with global responsibilities for Fluke Reliability Solutions (FRS: Pruftechnik, eMaint and Fluke Connect). SaaS marketing experience will be preferred.
The Head of Digital Marketing is responsible for the global strategy, execution and outcomes of integrated paid digital programs across the user journey, to drive awareness, new business, expansion and usage growth for Fluke Reliability Solutions. The goal is to position FRS as the leader in its segment and the partner of choice; generating strong preference; acquiring new FRS customers continuously, decreasing churn and increasing up and cross sell with existing customers and providing sales-ready leads to FRS’ sales teams and distributors.
The successful candidate will also serve as a key strategic partner on Digital Marketing strategy to Fortive’s Growth organization, which is responsible for driving key growth across Fortive operating companies.
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