Search Engine Marketing Specialist

Affinitiv, Inc. – Cape Coral

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Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.

The overall purpose of the Search Engine Marketing Specialist is to support the Digital Account Executive (DAE) with the execution of the strategy set forth for the client and ensure the monthly budget is spent evenly throughout the day and month. The person in this role will work closely with the DAE to meet ongoing client demands for both new and existing accounts, with an emphasis on high client retention rates. The Search Engine Marketing Specialist is responsible for overseeing the build and optimization of Google AdWords/Bing that meet the business objectives of the client and closely follow the strategy guidelines set by the company.

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