SENIOR SOCIAL MEDIA, VIDEO, AND MARKETING CONTENT CREATOR

JOB DESCRIPTION:

The Hodges University marketing team is looking for a Senior Social Media, Video and Marketing Content Creator who can further enhance our brand and build online communities through our various social media platforms. This enthusiastic, high-energy person will also be passionate about storytelling on social media, in addition to the University’s electronic newsletters and bi-annual magazine. This person will also have the talent and innovative creativity to produce short-form videos suitable for all platforms. The successful candidate must be imaginative, original and creative in graphic design. The successful candidate will be responsible for developing and administering social media content designed to engage users and create an interactive relationship among the University’s many audiences and the University itself. The successful candidate should also have strong writing and editing skills. Ultimately, the successful candidate will develop and oversee the implementation of the University’s social media,  short form videos, electronic newsletters and magazine to ensure high levels of web traffic and engagement.

  • Perform research and set benchmarks on current  trends and audience preferences
  • Design and implement social media strategy to align with the University’s strategic goals
  • Create graphic content and set specific objectives tied to ROI and generate monthly reports
  • Produce short-form video content suitable for web and social media platforms
  • Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
  • Measures and analyzes data related to audience reach, impact and engagement to evaluate and determine social media strategy objectives
  • Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and future blog layout)
  • Suggest and implement new features to develop brand awareness, such as promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications
  • Attend events and otherwise engage with all facets of the University to capture content, generate story ideas and other content, and shape media messaging, influence followers, and drive enrollment


REQUIREMENTS:

  • The successful candidate will possess a bachelor’s degree in marketing, communications, journalism, public relations, English, or a related field.
  • A minimum of three years of experience in social media management, copy writing, video production and editing, and content development experience is required.
  • Graphic design experience is a plus.
  • Experience in higher education is preferred.
  • The successful applicant will possess exceptional writing and verbal communication skills; strong copy-editing and proof-reading skills; working knowledge of HTML, AP style, and journalistic techniques and terminology; experience in media relations, and the ability to manage multiple projects simultaneously under tight deadlines.
  • The position is based on the Fort Myers campus, with travel and evening and weekend hours as needed to attend meetings and/or events.


ADDITIONAL INFORMATION:

Hodges University is an equal opportunity employer and does not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristics under the law in its hiring practices.  All offers of employment are conditioned on the successful completion of a background check and in some cases, a drug test.

Hodges Annual Security Report (Cleary Act Information and Policy) and Crime Stats located at https://www.hodges.edu/admissions/consumerInformation.aspx.  The security report describes Hodges Annual Security Plan and the Crime Stats report lists the number and types of crimes committed on or near campus each year.

To the extent, the General Data Protection Regulation (“GDPR”) is applicable to the applicant, the applicant must consent to the processing of my Personal Data as defined by the GDPR for the purposes outlined and provided for in Hodges’ policies, as amended from time to time.  The applicant must understand that in certain circumstances, the applicant has the right to object to the processing of their own Personal Data.  The applicant must further understand that he/she has the right to request (1) access to his/her Personal Data; (2) rectification of mistakes or errors and/or erasure of own Personal Data; (3) that Hodges restrict processing of his/her Personal Data; and (4) that Hodges provide his/her Personal Data upon request in a portable format. 

For more information about Hodges University, please visit www.hodges.edu  


APPLICATION INSTRUCTIONS:

Review of applications will begin immediately and will continue until the position is filled.

Applicants must submit the following information:

  • Letter of interest that addresses the required qualifications.
  • Curriculum Vitae or Resume.
  • Contact information for three professional references (name, title, address, phone number, email address). Applicants will be notified before references are contacted.

APPLY HERE


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