SWFL beach scene

The Right Climate for Growth

Southwest Florida is famous for its sun, sand and Gulf of Mexico surf. But as AAF-SWFL advertising professionals who live and work here, we’re just as thrilled about our beautiful business climate.

Southwest Florida shines when it comes to workforce, education, technology, innovation, and access to capital. Maybe that’s why many global, Fortune-type companies like Chico’s FAS, Hertz, Arthrex, and U.S. Sugar call the five-county region of Lee, Collier, Charlotte, Hendry, and Glades home.

why swfl thrives

Ranked #54 on Nielsen’s DMA list, the Fort Myers-Naples market comprises more than 1.3 million residents and a workforce in excess of 600,000. A major economic driver, our ad industry accounts for about 15% of all jobs here in Southwest Florida.

Discover a vibrant, business-friendly region with a high quality of life. Southwest Florida has a thriving base of AAF-SWFL advertising business professionals ready to help your business or career take off. You’ll find it here too.

Growing AAF-SWFL advertising business meeting

The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs, and college chapters. Headquartered in Washington, DC, we are the “Unifying Voice for Advertising.” The AAF has more than 200 local clubs across the U.S. representing nearly 40,000 advertising professionals, connecting and leading the industry.

The AAF Fourth District is one of 15 regional American Advertising Federation (AAF) Districts nationally. It is comprised of 18 local federations located throughout Florida and the Caribbean. We are different from any other advertising trade organization because we are a network of professionals that represent all disciplines of advertising at all levels. Our goal is to inspire, inform, and educate advertising professionals, mentor advertising students, monitor legislative issues, recognize excellence, promote public service causes, and help build our economy. Your involvement is key to that.



Connect with a diverse community of SWFL advertising industry peers who actively engage in local, district, and national initiatives.

Our nationwide network monitors ad-related legislation on local, state, and federal levels so your business remains free to thrive.

Advance your career by accessing our invaluable resources, connections, awards, programs, and educational opportunities.

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