SWFL JOBS

Pushing the Envelope Marketing & Public Relations

Digital Marketing Coordinator Position 

Role:
The full-time Digital Marketing Coordinator (DMC) will assist in setting digital marketing
strategies, developing and implementing social media campaigns and content (paid and
organic), email marketing efforts, and SMS for various clients.

An ideal candidate is passionate about digital marketing/social media, an avid and skilled writer,
naturally proactive and creative. They must be curious, a team player who likes to have fun, and
understands analytics and how to implement change as a result.

Creativity and problem-solving, an instinct to take the initiative, and excellent
organizational skills are a must.

Job Duties:

• Collaborate with fellow Digital Marketing Coordinator to develop and execute strategic,
  multi-channel digital campaigns
• Research and make recommendations on new/alternative social media channels, trends, tools, and/or tactics
• Support community engagement by maintaining posting schedules and interacting with clients’ audiences in real-time to answer questions, promote interest, and generate conversation
• Collaborate on the development of and ensure implementation of digital campaigns
  including strategy, objectives, tactics, KPIs/measurement elements
• Strategize and execute social media advertising
• Develop, distribute and measure email marketing campaigns (segmented
  and broad) using Constant Contact
• Coordinate with team leads and/or designers for content development including image
  sourcing, copywriting, link development, etc.
• Client relations and follow-up, administrative tasks
• Assist with monthly performance report production
• Monitor competitor presences/perceptions
• Prepare materials for and participate in client update calls/meetings as needed
• Other duties as advised by supervisor

Qualifications & Requirements:

• Ethical in all regards
• Proactive approach to work
• Minimum 1 year of paid social media (advertising) experience
• Minimum 2 years of marketing, digital marketing, or related experience
• Must have a bachelor’s degree in marketing, communication, or a relative field
• Understanding of and ability to apply (directly or with team members) critical inbound marketing best practices, including SEO, blogging, social media, landing pages, etc.
• Command of Google Analytics including trend and traffic analysis, and conversion goals
• Proficiency with all social media channels (Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok, etc.)
• Skilled in business tools such as Facebook Business Manager, etc.
• Proficiency with social media scheduling platforms (Falcon, Hootsuite, Sprout Social,
  and/or similar)
• Ability to communicate effectively and professionally in writing, on the phone, and in
  person
• Detail-oriented, highly organized
• Willing and able to work in a fast-paced and hybrid environment (predominately remote,
  part in-office)
• Experience with email marketing platforms (particularly Constant Contact)
• Must have strong command of the English language with equally strong verbal and written communication skills
• Must have the ability to develop creative concepts and successfully apply them
• Must be able to oversee multiple projects/clients simultaneously

Bonus Points

• Meta Certified
• Graphic design skills/familiarity with Adobe Creative Suite, Canva, etc.
• Video production abilities, limited (iMovie/Final Cut Pro/Canva/CapCut)
• Great sense of humor
• Enjoy dogs

Perks:

• Health, dental, and vision insurance coverage assistance after 90 days
• Paid vacation and sick time after 90 days
• 401k benefits after 90 days
• Be part of an award-winning, minority, and locally owned and operated firm
• Work with a variety of clients and industries, including national brands
• Professional development opportunities in and out of the office
• Flexible work style – remote, in-office, etc.
• Fun and growing team

Equal Opportunity Employer / Drug-Free workplace

ACCOUNT SUPERVISOR

Position Summary:

The Account Supervisor is responsible for managing partner services, quality and performance of accounts and project teams. This position understands marketing communications processes and capabilities, recommends appropriate strategies and tactics, and manages project execution.

Position Responsibilities:

Excellent Account Management and Partner Services:

• Serves as daily partner contact and maintains strong relationships.
• Leads and communicates effectively with integrated teams, partners, and vendors.
• Demonstrates comprehensive knowledge of the marketing & communications industry and partner’s business; shares knowledge with team and applies to strategies, plans, and programs.
• Plays a key role in developing integrated marketing & communications strategies, plans, and programs.
• Assists in setting project or account goals and managing against them.
• Generates ideas and solutions for partner goals and business growth, presents and integrates opportunities into accounts and programs.
• Leads and manages multiple projects simultaneously from initiation to completion, including anticipating challenges, proposing solutions, solving problems, offering counsel, and ensuring quality in adherence with budget and timelines.
• Effectively supervises and delegates work by coaching junior staff and managing up and across.
• Oversees quality and performance of projects and accounts to ensure it meets the needs communicated by partners and adheres to deadlines.
• Leads partner correspondence; Maintains detailed notes and provides updates and reports; Responds to partner requests in a timely and efficient manner.
• Strong research, writing, editing, and proofreading skills; demonstrates proficiency in writing skills for internal and partner deliverables.
• Develops strong marketing & communications products for appropriate internal and external channels; Critically evaluates work to ensure product advances the strategy and meets partner expectations.
• Supports development of statements of work and budgets, including tracking and monitoring account financials, billing, and profitability.
• Demonstrates knowledge of financials and scope management, including forecasting, budgeting, pricing, revenue, and profitability,
• Accurately records, submits, and approves time, expenses, and billing on a timely basis, and manages that of team.
• Follows financial policies and procedures, and manages that of team.

Project Management Excellence:

• Comprehensive knowledge and proficiency in internal operations, systems, and integrated team work.
• Leads and oversees projects by writing project briefs, gathering and developing content, and providing clear direction and expectations for execution.
• Monitors the flow of projects to ensure that work is delivered within scope and on time; Proactively manages potential challenges by proposing early solutions and managing resolution.
• Provides effective feedback and facilitates internal and partner reviews, ensures feedback is communicated and responded to.
• Measures and reports work performance and prepares Partner updates in a regular and timely manner, including insights and recommendations.

Personal Growth:

• Commits to continued learning and improvement of technical and leadership skills by seeking opportunities to learn new skills through internal and external resources.
• Monitors and stays up to date on trends, tools, and best practices in marketing; shares and applies key learnings.
• Develops relationships with industry contacts, associations, etc.
• Demonstrates behaviors consistent with The Partnership’s code of conduct and values of Purpose, Passion, and Partnership.
• Helps mentor, coach, and manage junior staff.
• Manages strengths and weaknesses of self and others; addresses performance issues in a timely manner.
• Provides ongoing constructive feedback and takes feedback as a learning opportunity and acts upon it.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Media, or related field
• At least 4 years of experience in Marketing, Communications, Public Relations, Media, or related field
• Proven ability to manage multiple large projects and accounts
• Deep understanding of partner’s industry, business, goals, and stakeholders
• Strong interpersonal, communication, and organizational skills
• Strong research, writing, editing, and proof-reading skills
• Proven ability to assess and develop the work of others