SWFL JOBS

ACCOUNT SUPERVISOR

Position Summary:

The Account Supervisor is responsible for managing partner services, quality and performance of accounts and project teams. This position understands marketing communications processes and capabilities, recommends appropriate strategies and tactics, and manages project execution.

Position Responsibilities:

Excellent Account Management and Partner Services:

• Serves as daily partner contact and maintains strong relationships.
• Leads and communicates effectively with integrated teams, partners, and vendors.
• Demonstrates comprehensive knowledge of the marketing & communications industry and partner’s business; shares knowledge with team and applies to strategies, plans, and programs.
• Plays a key role in developing integrated marketing & communications strategies, plans, and programs.
• Assists in setting project or account goals and managing against them.
• Generates ideas and solutions for partner goals and business growth, presents and integrates opportunities into accounts and programs.
• Leads and manages multiple projects simultaneously from initiation to completion, including anticipating challenges, proposing solutions, solving problems, offering counsel, and ensuring quality in adherence with budget and timelines.
• Effectively supervises and delegates work by coaching junior staff and managing up and across.
• Oversees quality and performance of projects and accounts to ensure it meets the needs communicated by partners and adheres to deadlines.
• Leads partner correspondence; Maintains detailed notes and provides updates and reports; Responds to partner requests in a timely and efficient manner.
• Strong research, writing, editing, and proofreading skills; demonstrates proficiency in writing skills for internal and partner deliverables.
• Develops strong marketing & communications products for appropriate internal and external channels; Critically evaluates work to ensure product advances the strategy and meets partner expectations.
• Supports development of statements of work and budgets, including tracking and monitoring account financials, billing, and profitability.
• Demonstrates knowledge of financials and scope management, including forecasting, budgeting, pricing, revenue, and profitability,
• Accurately records, submits, and approves time, expenses, and billing on a timely basis, and manages that of team.
• Follows financial policies and procedures, and manages that of team.

Project Management Excellence:

• Comprehensive knowledge and proficiency in internal operations, systems, and integrated team work.
• Leads and oversees projects by writing project briefs, gathering and developing content, and providing clear direction and expectations for execution.
• Monitors the flow of projects to ensure that work is delivered within scope and on time; Proactively manages potential challenges by proposing early solutions and managing resolution.
• Provides effective feedback and facilitates internal and partner reviews, ensures feedback is communicated and responded to.
• Measures and reports work performance and prepares Partner updates in a regular and timely manner, including insights and recommendations.

Personal Growth:

• Commits to continued learning and improvement of technical and leadership skills by seeking opportunities to learn new skills through internal and external resources.
• Monitors and stays up to date on trends, tools, and best practices in marketing; shares and applies key learnings.
• Develops relationships with industry contacts, associations, etc.
• Demonstrates behaviors consistent with The Partnership’s code of conduct and values of Purpose, Passion, and Partnership.
• Helps mentor, coach, and manage junior staff.
• Manages strengths and weaknesses of self and others; addresses performance issues in a timely manner.
• Provides ongoing constructive feedback and takes feedback as a learning opportunity and acts upon it.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Media, or related field
• At least 4 years of experience in Marketing, Communications, Public Relations, Media, or related field
• Proven ability to manage multiple large projects and accounts
• Deep understanding of partner’s industry, business, goals, and stakeholders
• Strong interpersonal, communication, and organizational skills
• Strong research, writing, editing, and proof-reading skills
• Proven ability to assess and develop the work of others

DIGITAL MARKETING SPECIALIST

Role:

The full-time Digital Marketing Specialist (DMS) will be responsible for the development and implementation of social media strategies (paid and organic), email marketing efforts, online reputation management and mobile marketing (SMS) services for PTE’s clients (concept to day-to-day efforts). The DMS will work directly with the company President and Marketing Manager, who direct all client strategy and creative. This job requires strategy and content direction, ad planning and application, not only oversight/management.

The DMS may also coordinate with third-party vendors to assist with website development, PPC and/or SEO/SEM projects from time to time.

We are looking for a Digital Marketing Specialist to collaborate with the entire PTE team in and out-of-house (marketing strategy, client relations, graphics, video, and public relations).

An ideal candidate is passionate about digital marketing/social media, an avid and skilled writer, curious, a team player who likes to have fun, understands analytics and how to implement change as a result, is nimble and capable of working in a fluid environment, proactive and hard working. Creativity and problem solving, an instinct to take the initiative, and excellent organizational skills are a must.

Job Duties:

• Responsible for clients’ digital marketing strategy development with company president and execution of client’s digital marketing strategies (social media, email marketing, SMS, and other digital tactics in line with clients’ goals and budgets) including strategy, objectives, tactics, KPIs/measurement elements 
• Serve as a community manager on behalf of PTE and clients by producing and maintaining posting schedules and interacting with clients’ audiences promptly to answer questions, promote interest/leads, generate conversation, and leads
• Responsible for developing, implementing and measuring strategic advertising campaigns on various social media channels; All should be tested, measured and optimized during the campaign lifecycle as needed within client budgets
• Optimize clients’ digital media efforts via influencer identification, budget setting, performance speculations, and monthly performance tracking/improvement
• Develop, distribute, measure and optimize email marketing campaigns (segmented and broad) using Constant Contact and/or MailChimp, identifying trends, user behaviors and leads
• Provide online reputation management for clients including monitoring, responding to, and tracking client reviews
• Oversee development, scheduling, and performance tracking of SMS marketing messages/campaigns using PTE’s third-party software/system in line with clients’ overall marketing strategies
• Monitor clients’ competitor presences/perceptions, report to team about opportunities and threats
• Other duties/tasks may be assigned.

Analytics and Measurement

• Maintain and manage client budgets effectively and accurately
• Analyze performance via Google Analytics and Falcon and provide monthly reports with forecasting and trend insights to team and clients
• Use advanced tracking to ensure top performance including Google Conversion Goals, UTM codes, shortened links, phone tracking, landing pages, etc.

Team Coordination

• While responsible for digital marketing efforts, work closely with the team to support overall client goals/strategies and a united, seamless approach
• Serve on the leadership team, aiding in continual process and team alignment improvement
• Coordinate with graphic designer for execution of designs on time and in budget
• Collaborate with team members (in-house and partners) for video needs to best serve social media performance, goals
• Prepare materials for and participate in client update calls/meetings as needed, including campaign health, performance, ROI, etc.

Qualifications & Requirements:

• Ethical in all regards
• Creative, free thinker – the ability to develop concepts and successfully implement them
• Team and goal-oriented
• Employs problem-solving skills proactively and acts as a solution-seeker
• Detail-oriented, highly organized
• Able to manage multiple clients/projects/deadlines effectively
• Able to communicate needs, concerns, ideas, and feedback openly – and take constructive criticism well
• One to five years of related experience (digital marketing job or internship)
• Proficiency with all social media channels, including Facebook Business Manager, Facebook Ad Manager, Falcon (ideally), and others
• Command of Microsoft products, specifically Word and Excel
• Command of Google Analytics, including trend and traffic analysis, forecasting, and conversion goals
• Strong command of the English language with equally strong verbal and written communication skills
• Bachelor’s degree in marketing, communication, journalism or a relative field
• Experience with email marketing platforms (MailChimp and Constant Contact)
• Willing and excited to work in a fast-paced environment
• Able to oversee multiple projects/clients simultaneously (not multi-tasking)

Bonus Points

• Graphic design skills/familiarity with key programs (Adobe Creative Suite, Canva) 
• Video production abilities, limited (iMovie / Final Cut Pro) 
• Great sense of humor
• Dog fan

Perks:

• Health, dental, and vision insurance coverage assistance after 90 days
• Paid vacation and sick time after 90 days
• Be part of an award-winning, minority, and locally owned and operated firm
• Work with a variety of clients and industries, including national brands.
• Professional development opportunities in and out of the office
• The fun, flexible, and growing team

Click here to apply