LEADERSHIP

AAF-SWFL Officers & Board of Directors

The Board of Directors is comprised of a diverse group of advertising professionals dedicated to the advocacy and advancement of the industry. Elected by AAF-SWFL membership, the Board steers the organization toward a sustainable future through sound, ethical, legal governance and financial management, and by ensuring our nonprofit organization has adequate resources to advance our mission.

Officers

President of AAF-SWFL

Tim Hennessy

President

Tim Hennessy

Tim is an Account Executive at Waterman Broadcasting in Fort Myers, Florida and has done almost every job you can think of in broadcast television including General Sales Manager with Raycom, Local Sales Manager with Media General, and started his career with Nexstar Media Group in 1997...
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Immediate Past President of AAF-SWFL

Wendy Payton

Immediate Past President and Treasurer

Wendy Payton

An invested industry advocate, Wendy’s membership in the American Advertising Federation (AAF) spans her entire career. Having served in various leadership roles, including the AAF Council of Governors, District 4 Governor and AAF-SWFL President, she now chairs the Club’s...
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Leadership Team Member

Don Gross

Vice President and Membership Chair

Don Gross

Don has come full circle back into the media profession that he loves, which actually started out while in high school and followed up in Florida State University, where he graduated with a degree in mass media communications...
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Elected Secretary of AAF-SWFL Leadership

Elizabeth Lombardo

Secretary

Elizabeth Lombardo

As a native Floridian, Elizabeth received her Bachelor’s degree in Communications from Florida Gulf Coast University. Before beginning her own adventure, she worked as an Account Supervisor at two different Florida-based advertising agencies. Elizabeth has managed one of Southwest Florida Leading brokerages and several luxury, custom home builders as well as two of the nation’s largest publicly traded automotive groups...
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Board of Directors:

Media Chair Director

Josh Milton

Media Chair

Josh Milton

Josh Milton is the Vice President of Media Relations at CONRIC pr + marketing in Fort Myers and Naples. He has been with the agency since 2015 starting as a Marketing Coordinator...
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GG Gubelman

Education Chair

GG Gubelman

Gail Gubelman, aka GG, has been in the marketing & advertising design industry for the last 26 years. She graduated from the University of San Francisco and The Academy of Arts in CA. She has won numerous awards, including the ADDY®s (both regional and national), throughout the years with different agencies...
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Lance Wissinger

Government Relations Chair

Lance Wissinger

Lance Wissinger has lived in Southwest Florida since 2003, coming here from Boulder, Colorado. Recently, Lance has become highly involved in local and state government affairs...
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Elected Events Chair Person

Jenny Boyd

Programs Chair

Jenny Boyd

Jenny Boyd is an award-winning brand and graphic designer professional with over 14 years of brand and design excellence. Starting her own business “Jenny B. Creative” in 2019...
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Leadership Team Member

Kate Kintz

American Advertising Awards Vice-Chair

Kate Kintz

Kate Kintz joined the Conservancy of Southwest Florida as a graphic designer in 2007. Kate has a Bachelor’s degree in fine arts and a minor in business from Miami University in Oxford, OH...
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Santiago Arenas

Diversity & Inclusion Chair

Santiago Arenas

Santiago Arenas has 12 years of expertise in marketing and creative services. He graduated from Florida State University with a Bachelor of Arts degree in graphic design and earned his master’s degree in Media Design from Full Sail University in Orlando, Florida...
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Earl Quenzel

Public Service Chair

Earl Quenzel

Earl joined his wife Colleen at Quenzel & Associates Marketing Agency in September 2005 to lead marketing strategy, creative and marketing performance for the agency’s growing list of clients...
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President of AAF-SWFL

Tim Hennessy: President

Tim is an Account Executive at Waterman Broadcasting in Fort Myers, Florida and has done almost every job you can think of in broadcast television including General Sales Manager with Raycom, Local Sales Manager with Media General, and started his career with Nexstar Media Group in 1997 as a production assistant/creative services shooter/editor and moved up to Local Sales and Digital Sales Manager before leaving in 2013. He also spent one year with Comcast Spotlight.   

Tim has been in SWFL since 2016 is involved in several non-profits efforts and sitting on county boards. He serves as the Secretary of the Human and Veteran Services Council of Lee County, and on the Lee County Parks and Recreation Advisory Board.

Tim, his wife Tricia, and their daughter Evie moved to the Fort Myers area in 2016 after his grandfather suddenly passed away to help his grandmother. They are active in local theater, dance, and giving back to the community as much as possible. Tim and his wife opened Empower Dance & Athletic Wear in Cape Coral in 2020.

Immediate Past President of AAF-SWFL

Wendy Payton: Immediate Past President / Treasurer

An invested industry advocate, Wendy’s membership in the American Advertising Federation (AAF) spans her entire career. Having served in various leadership roles, including the AAF Council of Governors, District 4 Governor and AAF-SWFL President, she now chairs the Club’s Board of Trustees and acts as its Immediate Past President.

With more than 20 years as an ad agency executive and owner, Wendy has worked with powerhouse brands across the country as well as some of Southwest Florida’s most recognizable names. She dives into the inner workings of a brand with business and emotional accuracy to devise honed strategies and practical programs that often generate improvements throughout an entire business, not just the brand that represents it.

As Principal at Payton Brands, Wendy employs branding, marketing and engagement initiatives to help visionary entrepreneurs, groundbreaking companies and cause-oriented organizations enhance marketing effectiveness, elevate consumer value and thrive in an ever-changing world.

Leadership Team Member

Don Gross: Membership Chair

Don has come full circle back into the media profession that he loves, which actually started out while in high school and followed up in Florida State University, where he graduated with a degree in mass media communications. He’s also a former commercial real estate professional, specializing in retail, negotiating large acquisitions for big investors, locating tenants for shopping centers and the like. And of that wasn’t enough, he also was a financial advisor for several years dealing with private wealth management.

Additionally, Don is one of the only guys we know who has worked radio, broadcast TV and cable TV in Southwest Florida in terms of media and sales. As a Media Director, he strives to look at advertising opportunities strategically as pieces of an overall plan.

Elected Secretary of AAF-SWFL Leadership

Elizabeth Lombardo: Secretary

As a native Floridian, Elizabeth received her Bachelor’s degree in Communications from Florida Gulf Coast University. Before beginning her own adventure, she worked as an Account Supervisor at two different Florida-based advertising agencies.

Elizabeth has managed one of Southwest Florida Leading brokerages and several luxury, custom home builders as well as two of the nation’s largest publicly traded automotive groups. At both agencies her management duties included the implementation and development of strategic and creative campaigns, budget formulation and marketing communications plans.

Elizabeth holds a strong and successful history of building long-term client relationships and has a passion for accepting new challenges and overcoming obstacles. Her experience will let you experience customer service at its finest.

Media Chair Director

Josh Milton: Media Chair

Josh Milton is the Vice President of Media Relations at CONRIC pr + marketing in Fort Myers and Naples. He has been with the agency since 2015 starting as a Marketing Coordinator.

Josh assists in planning, development and implementation of the company’s and client’s marketing strategies, marketing communication, and public relations activities, both internal and external.

Josh has vast media experience in Southwest Florida and up and down the East Coast of the U.S., previously serving as a production assistant at WINK-TV and producer at ABC-7, respectively. He also worked as a production assistant at WFTS-TV in Tampa, and as a producer at both WRIC-TV in Richmond, Virginia, and Capital News 9 in Albany, New York.

Josh also serves on the leadership team of the Florida Public Relations Association as the Vice President of Communications for the SWFL Chapter of FPRA.

GG Gubelman:
Education Chair

Gail Gubelman, aka GG, has been in the marketing & advertising design industry for the last 26 years. She graduated from the University of San Francisco and The Academy of Arts in California.

She has won numerous awards, including ADDYs (local, regional, and national), throughout the years with different agencies.

She started her own boutique design firm, Gohman Design, in 2012 and has clients in Florida, Tennessee, and Massachusetts. 

Lance Wissinger: Government Relations Chair

Lance Wissinger has lived in Southwest Florida since 2003, coming here from Boulder, Colorado. Recently, Lance has become highly involved in local and state government affairs.

In 2019 Lance was asked to become the Government Relations chair of AAF-SWFL. Since that time he has helped the AAF build relationships and connections with legislators across the state.

Lance is the Political Coordinator for the FRRC (Florida Rights Restoration Coalition), an advocacy group for Amendment 4, the restoration of voting rights to returning citizens. Lance has had the opportunity to work in Tallahassee during legislative sessions to help with the implementation of Amendment 4 and criminal justice reform. He is also a small business owner focusing on environmental protections and drone technologies.

Elected Events Chair Person

Jenny Boyd: Events Chair

Jenny Boyd is an award-winning brand and graphic designer professional with over 14 years of brand and design excellence. Starting her own business “Jenny B. Creative” in 2019. She comes with a background in director level leadership in brand management and art direction. Through Jenny’s work in these fields, she has been honored with recognition in the areas of product innovation, as well as brand and editorial design. Jenny enjoys making things come to life with her designs. Bringing a positive energy and an understanding that true art is in the details.

On the home front, Jenny calls sunny Cape Coral Florida home. She enjoys spending her free time making art and enjoying all the wonderful natural beauty of Southwest Florida with her husband of over 19 years and wonderful 11 year daughter.

Leadership Team Member

Kate Kintz: American Advertising Awards Vice-Chair

Conservancy of Southwest Florida Marketing and Creative Director

Kate Kintz joined the Conservancy of Southwest Florida as a graphic designer in 2007. Kate has a Bachelor’s degree in fine arts and a minor in business from Miami University in Oxford, OH. She has over 30 years of graphic design and art direction experience. Before coming to the Conservancy of Southwest Florida she was lead art director for Gulfshore Life Magazine and owned and operated a full-service restaurant in Bonita Springs for eight years.

As the Marketing and Creative Director, Kate oversees the execution of branding, marketing, communications, public relations and creative services designed to promote the Conservancy of Southwest Florida, including institutional and advocacy positions, membership and development, policy, science, education programs, Nature Store, Nature Center, and wildlife rehabilitation.

Kate has received over 60 design awards for her work at the Conservancy through the American Advertising Federation and Florida Magazine Association.

EDUCATION
Bachelor of Fine Arts, Miami University, Oxford, Ohio

Liberal Arts Studies, Transylvania University, Lexington, Kentucky

Santiago Arenas: Diversity & Inclusion Chair

Santiago Arenas has 12 years of expertise in marketing and creative services. He graduated from Florida State University with a Bachelor of Arts degree in graphic design and earned his master’s degree in Media Design from Full Sail University in Orlando, Florida. Some of Santiago’s achievements include the rebranding of two SWFL institutions of higher education; Hodges University and Florida SouthWestern State College.

Santiago joined Hodges University in 2019 as the Senior Creative Designer of Marketing Content. In this position, he is responsible for maintaining all university branding and design and overseeing the design and production of university marketing materials while charged with maintaining and enhancing the brand. He also assists and manages the universities marketing, advertising, and promotion initiatives.

Earl Quenzel: Public Service Chair

Earl joined his wife Colleen at Quenzel & Associates Marketing Agency in September 2005 to lead marketing strategy, creative and marketing performance for the agency’s growing list of clients.

Before moving to Florida, Earl worked in London, England for 3 years where, as the firm’s first Chief Marketing Officer (CMO), he led the marketing team responsible for the launch of priceline-europe.com.

Prior to priceline-europe.com, Earl led the teams responsible for developing and implementing the strategies and programs to create customer loyalty & retention value among AT&T’s 20M+ high-value customers. While leading the AT&T True Rewards program (the largest loyalty program in the US), AT&T turned around a 10-year share decline. Earl also ran AT&T Sponsorships & Partner Marketing, where he led the team that re-designed AT&T’s data-driven sponsorship and event marketing programs delivering a growth in customer acquisitions from 100K to 1.7M customers annually pushing new customer revenue from $27.5M/year to $467M/year while reducing cost-per-acquisition from $100 to $58/acquisition.

Before the telecommunications industry, Earl spent a decade in the airline industry holding senior marketing posts at TWA, Eastern & Continental Airlines. Considered one of the pioneers of loyalty programs, Earl led many innovations in the specific discipline of leveraging customer data to offer marketing programs and customer services designed to drive customer loyalty and retention.

At Continental Airlines, led the team that built the OnePass frequent flyer program into a powerhouse that was cited by Worst to First and the Wall Street Journal with helping to save the airline from bankruptcy. During his tenure, the Continental OnePass program was rated Best in the Industry for six straight years… winning six of seven categories four years in a row. Earl also led the team responsible for marketing Continental Airlines Grand Destinations Vacations, building it from 100,000 passengers a year to over 500,000 per year.

Prior to Continental, Earl was one of the Founders and the first Senior VP of Marketing & Sales for the cable TV network, The Travel Channel. Delivering $39M in revenue within one year of launch, the network achieved a new cable industry record for first year subscribers and revenue performance. Earl produced 130+ direct response TV commercials and 60+ travel shows including the series “Arthur Frommer’s Almanac of Travel,” “World of Travel Bargains” & “The Perfect Trip”.

As Director of Marketing Programs at Trans World Airlines, Earl was Responsible for a $1.5B revenue stream. Earl managed all TWA consumer marketing programs including TWA Getaway Tours, TWA Getaway Credit Card, TWA Senior Pass, TWA-Value Pak & TWA Frequent Flight Bonus program.

Earl started his career in the advertising agency business, working for such agencies as Ogilvy & Mather Direct & FCB.


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