When: 15 April 2021
4:00 PM – 5:00 PM
Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary sounding tools that you’re uncomfortably aware that you may be responsible for? Mather Group CEO Josh Greene will cover the channels that make up your online reputation, provide tactics you can use when you get home and some mini case studies. There will be a chance for questions after the presentation.
Josh Greene is the CEO for The Mather Group, a 12 person digital agency, that helps companies manage how they’re found online, through Wikipedia and Search Engine Optimization. Prior to The Mather Group, Greene was the VP of Marketing for both 1-800-PACK-RAT and Zippy Shell where he was responsible for all marketing including online, offline, and the launch of national television campaigns. He was also the Vice President of Member Services for Shop.org where he oversaw membership initiatives, including collaborations with NRF’s government relations staff to execute policy and advocacy strategies. Josh was also Director of Online Marketing at Discovery Communications, where he oversaw online marketing for DiscoveryStore.com. He’s been a frequent speaker at industry events including ad:tech, SES, PR Summit, Channel Advisor’s Catalyst conference, and others.
Josh is also the author of two books where he reveals the top strategies for Wikipedia: Wikipedia for Business & Wikipedia for Business 2021
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