The American Advertising Federation Premieres New Brand Identity

WASHINGTON D.C., January 6, 2021— It is a happy new year for the American Advertising Federation (AAF). After approximately 25 years, the organization known as “the unifying voice for advertising” has a new brand identity, created to emulate the association’s new outlook and direction under the helm of AAF President and CEO Steve Pacheco.

Pacheco agrees, saying, “This fresh new look for the AAF brings with it vitality and energy consistent with the “new AAF” and will help to unify our grassroots network of clubs, chapters and affiliates across North America.”

“The AAF is the only all-discipline-inclusive advertising organization in the United States. Because we represent so many facets in an ever-evolving industry, we feel the emblem of our mission must mirror our efforts.”

For this reason, Bill Carkeet and Bret Terwilleger of Memphis-based marketing agency, ODEN, were tasked with bringing a fresh, clean, and vibrant perspective to the 115-year-old association. “We think it provides an exciting opportunity to signal the forward momentum of the organization along with a means of bonding with their constituents and stakeholder audiences,” said Carkeet of the new identity.

In coordination with the new brand identity, the AAF will soon release a refreshed website geared toward providing its members with the resources and tools needed to thrive in the advertising industry.

If you have any questions regarding the AAF’s new brand identity, please direct them to Linda Moore at
About the American Advertising Federation Established in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of more than 75 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 164 local clubs representing 30,000 advertising professionals; and more than 170+ college chapters with 4,000 student members. The AAF operates a host of programs and initiatives, including Advertising Day on the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for high school students. Follow us on social media: FacebookTwitterInstagram and LinkedIn.

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